Seventh Generation’s packaging features the Lorax. • In a move that marks its first major studio film promotion, Seventh Generation is partnering with Universal Partnerships & Licensing (UP&L) to support the release of Dr. Seuss’ “The Lorax,” which opened early this month. By bringing Dr. Seuss’ messages from “The Lorax” to consumers, UP&L and its partners hope to empower consumers, young and old, to make more informed choices for their families and the environment, as well...